Relationship of promotion to marketing

Promotion (marketing) - Wikipedia

relationship of promotion to marketing

The “Four P's” of marketing—product, price, placement, and promotion—are all affected as a company moves through the different phases to become and. marketing: The promotion, distribution and selling of a product or service; includes Digital customer data and electronic customer relationship management. Promotional marketing intersects with many different careers, including those that center around creative work, sales, public relations, and many others.

Provide Information Small companies also use promotions to provide information, notes KnowThis, a popular online business reference site. Marketers may run press releases to apprise consumers that their products can help certain ailments.

Promotion (marketing)

A small consumer products manufacturer may use displays and pamphlets to describe the benefits of a new health food. High-tech manufacturers often use in-store videos and demonstrations to show people how to use their products.

Marketing VS Promotion

Promotions can inform people during all stages of the buying process, including their initial search. Small business owners also use promotions to inform consumers about price, product features and outlets that sell their products.

  • Marketing, Advertising & Promotions
  • Relationship Between Target Market & Promotion
  • What Are the Roles That Promotion Plays in Marketing?

Increase Customer Traffic Grocery stores, beauty salons and movie theaters use promotions such as frequency programs to increase customer traffic. A frequency program promotion is designed to reward people the more they visit and spend with a retailer.

What Are the Roles That Promotion Plays in Marketing? |

Most retailers start their frequency programs by having customers fill out an application. They then issue cards for customers to use each time they make a purchase; the cards contain magnetic strips that track purchases through registers and computers. Frequency card promotions are designed primarily to attract traffic among current customers. New customers also may be attracted to the promotion if they hear about it. Other businesses that want to increase sales of products that are harder to sell individually use what is known as point-of-sale promotions to make other products more appealing to customers who have already purchased something See also Point of Sale Marketing.

If, for instance, a cell phone store wanted to make peripheral items like headsets and car chargers more appealing, the store could offer a promotion that gives customers a discount if they purchase those peripherals on the same day when they purchase their phones. Since the store's customers have already committed to a larger purchase the phonethey are more likely than other potential customers to be interested in buying phone-related peripherals.

The discount forces the phone-buying customers to imagine having to pay full price at a later time for the same product.

relationship of promotion to marketing

Companies that market to other businesses also benefit from promotional marketing. As in the previously mentioned case of Fabriko and its eco-friendly shipping methods, the company made itself stand out among other clothing manufacturers by providing something extra and memorable to its clients. A business-to-business promotion can also be as simple as offering a discount to clients to build brand loyalty, encourage a sale, or give the client the opportunity to pass the savings on to their own customers.

Now Board gaming Your Disney Cruise Disney is already famous for its luxurious but family-friendly cruises.

Marketing, Advertising & Promotions |

To stay on top of this market in a world where customers are increasingly interested in online, interactive experiences, Disney worked with a company called Prizelogic to create a promotional game that tied into a cruise-related contest. The boardgame-style promotion, part of the Magical Cruise Adventure Sweepstakes link: Players could win in-game upgrades that corresponded with real amenities on Disney cruise lines. This campaign brought eight times as many participants to the Magical Cruise Adventure Sweepstakes and increased site traffic by percent.

Using Promotional Marketing Strategies Promotional marketing campaigns should always keep a particular purpose in mind. Some promotions exist to bring new customers to a company, while others focus on ensuring repeat business from existing customers. Regardless of who the target is, a company should have a clear goal that it can measure before starting a new promotional campaign. Companies must first determine their target customers and how best to reach them.

Different kinds of customers respond well to different kinds of promotions. Perhaps a company's average customer is likely to use a coupon, or maybe an in-store promotion would be more effective. Keeping Your Promotion Legal There are several state and federal laws governing what constitutes a legal promotion.

Any company interested in promotional marketing should know the following. In the example we explored about the pizza restaurant, they decided to begin an in-store promotion for a lunch special. The campaign has two major components: The restaurant chose this promotion because it believes that customers are concerned with getting the most for their money.

A promotion isn't effective if the public does not know about it, so the restaurant must also include information about the special offer in advertising materials.

relationship of promotion to marketing

The ad materials, whether displayed in TV commercials or direct mail items, increase awareness about the deal. At the same time, the promotion makes the ad's content more interesting, convincing more viewers to engage in the advertisment.