The Relationship of Community Colleges and Businesses “The American community college: From access to success, “At the heart of the community college. The phrase "community relations," narrowly understood, simply describes a company's interactions with the community in which it resides. The use of this phrase. Community language is not unrelated to companies (Chaston & Mangles, ), which define their activities as a benefit for community through sales of.
People increasingly expect business to be more responsible, believing companies should pay close attention to social issues and act as good citizens in society. New public issues constantly arise that require action. Increasingly, business is faced with the daunting task of balancing its social, legal, and economic obligations, seeking to meet its commitments to multiple stakeholders.
Community Relations - benefits, Types of community relations programs
Growing emphasis on ethics The public also expects business to be ethical and wants corporate managers to apply ethical principles or values—in other words, guidelines about what is right and wrong, fair and unfair, and morally correct—when they make business decisions. Fair employment practices, concern for consumer safety, contribution to the welfare of the community, and human rights protection around the world have become more prominent and important.
Business has created ethics programs to help ensure that employees are aware of these issues and act in accordance with ethical standards. Globalization People live in an increasingly integrated world economy, characterized by the unceasing movement of goods, services, and capital across national boundaries.
Large transnational corporations do business in hundreds of countries. Today, economic forces truly play out on a global stage.
A financial crisis on Wall Street can quickly impact economies around the world. Environmental issues, such as ozone depletion and species extinction, affect all communities. Globalization challenges make it an imperative necessity for businesses to integrate their financial, social, and environmental strategies for the best competitive edges. Creating value in a dynamic environment These powerful and dynamic forces—fast-paced changes in societal and ethical expectations, the global economy, government policies, the natural environment, and new technology—establish the context in which businesses interact with their many market and nonmarket stakeholders.
This means that the relationship between business and society is continuously changing in new and often unpredictable ways. Environments, people, and organizations change; inevitably, new issues will arise and challenge managers to develop new solutions.
To be effective, corporations must meet the reasonable expectations of stakeholders and society in general. A successful business must meet all of its economic, social, and environmental objectives.UbuntuPeople ! Relationship between business and society
Business and society, thus, form an interactive social system. Each needs the other, and each influences the other. They are entwined so completely that any action taken by one will surely affect the other. Furthermore, a company with happy employees and a good reputation in the community is likely to attract highly qualified new employees. A small company also might generate new business through the contacts and leads it generates in its community relations activities.
Such contacts might also make it easier for the company to obtain financing for expansion, find promising new locations, or gain favorable treatment in terms of taxes, ordinances, or utilities.
Good community relations can also be beneficial in times of crisis, such as a fire or a plant closing, by rallying the community around the affected business. Soderberg in his book Public Relations for the Entrepreneur and the Growing Business, small businesses can become involved in their communities in any number of ways.
Some recommended routes toward increasing community involvement include: Soderberg discusses a number of specific programs designed to increase a small business's visibility and prestige within a community. For example, the company might volunteer to develop a civic program, like a charity drive or auction.
In addition, the small business owner, or another company representative, could give talks before the local chamber of commerce or civic association. The company could also invite community groups to tour its plant or offices, or could make its facilities available to such groups for meetings or events. Alternatively, the company could prepare an informational videotape about its products, services, employment policies, and overall mission and make this resource available to the community.
Informational brochures and newsletters might also be distributed to civic and government leaders.
Another way to improve community relations might be to beautify the company's surroundings with a fountain, sculpture, or garden, so that it becomes a local landmark. Whichever types of community relations programs are used, it is important to keep the media informed about the company's activities.
Soderberg stresses that for a small business, community relations should involve more than just an annual contribution to the United Way. Instead, the small business owner should become personally involved in the effort, and should encourage employees to participate as well.