How to display items at flea markets and swap meets | az-links.info
make all the difference! Merchandising your flea market stand effectively plays a huge role in your profits. Purchase inexpensive manequin torsos to display some of your clothing items. While racks are Selling jewelry? Purchase a retail . 50 Inspiring Jewelry Display Ideas for Your Next Craft Fair Robert Baker - Mason Jar . chalkboard signs on clothespins - great to display prices at a craft fair. The way you set up your flea market booth can make or break your business. has no eye appeal, how are you going to get people to stop in, let alone make a sale? Jewelry might need to be behind glass and be well-lit.
Outfit your booth with umbrellas or a tarp. Excessive heat can harm some types of jewelry. Set up the jewelry on different levels, not just lying flat on a table top. Stack boxes at different levels on the table and cover with a dark tablecloth. Jewelry stores use black to make the colors pop and diamonds sparkle in their fine jewelry.
Group jewelry by color or by type, such as all necklaces together or matching sets of necklace, bracelet and earrings. If the swap meet is inside a building, bring your own lighting to spotlight key pieces of jewelry. Security Junk jewelry doesn't require the same security measures as real gems.
If you plan to sell fine jewelry or valuable jewelry at swap meets, especially swap meets that are held indoors, display it in locked cases, and show only one piece at a time to interested customers.
Having the items at a comfortable height will encourage customers to take their time to browse.
When these types of items some of which can be heavier are merchandised on the floor, it makes it more difficult for customers to browse as items may be heavy and difficult to pick up and look at for a few seconds. If you have out of box items, merchandise them on a separate table next to the in box ones. Out of box items can sell just as well and without the packaging, the customer can see the item much more clearly!
If you are in the business of selling cosmetics, try to steer away from having them individually laid out on tables. Consider purchasing a custom cosmetics retail display to merchandise your items more attractively to your customers. If you have a variety of very small items that are easy to steal, think about investing in a few locking display cases that you can close to protect the items.
These are clear on top so customers can see inside, but they allow you to go about your business with a little peace of mind knowing items are protected. Purchase a retail display to display the items attractively. If that is not an option, use simple hooks to hang necklaces and bracelets from the top of your booth.
Quick, easy, and much easier for buyers to see the items! This will give your booth and tables a? Add height to your table. Upside down crates, bins or staggered shelving gives you a place to display more special items on your table. As long as people have a clear path to get to the table to pick up items, use your imagination!
Look at your booth from outside. Are your signs clearly visible from the different directions where people will approach? Is your booth inviting? Do you have any distracting loose ends showing? Marketing Back to Top Promote! There are things you can do to drive additional customers to your booth like advertising through community boards, churches, classifieds, flyers, craigslist and couponing websites.
Make inexpensive business cards to hand out as coupons to customers to encourage repeat visits. VistaPrint is a great printing company that offers very low prices on business cards and flyers.
Marketing is easier when someone asks you about your business, so find a way to bring people to your booth with a question on their mind. It will provide a perfect opening for you to talk about what you have to offer. For example, have a contest to guess how many dog biscuits or jelly beans are in a container.
101 Hints & Tips for Flea Market Success
Anything that makes people stop and take a closer look increases your odds of making a sale. Make sure your signs are neat and easy to read. Balloons tied to your tables, canopy, etc. Other shoppers will see your bags all around the flea market and advertise for you once they leave the premises. Set up a Facebook page to keep in touch with your customers. Use dry erase boards and colorful markers instead of printed signage so you can change your messaging throughout the day.
As items sell out or items become slow-moving, communicate any limited time promotions or put a different item on special every hour by communicating it on the board. Be creative and think on your feet! Service and Salesmanship Back to Top Be active. Greet your customers as they walk by and invite them in. Attract buyers with your booth environment. If you know that the flea market is frequented during daytime hours by mothers and their children for example, consider having an interactive game like bobbing for apples at the entrance to your booth.
If the child stops, the mother will stop as well and it will be your opportunity to greet and engage her. Be open to dialog. Many people come to flea markets expecting to be able to barter.
Merchandising Tips for Flea Markets | Sell on Swap Meets | Via Trading
Be open to bartering and negotiating price with your customers, and know ahead of time the lowest price you would accept for a given item. Be friendly during the negotiation. Be prepared to offer volume discounts when bartering. If a customer is insisting on paying a price you believe is too low, consider selling it to them at that price if they buy multiple units of the item or combine the purchase with other items.
Have something for the kids.
How to Sell Jewelry at a Swap Meet
Consider having balloons, lollipops or something small to give out to kids who shop with their parents. Consider creating preset volume offers, also called 2-fers and 3-fers. One item costs this much, but if you buy 3, you get a discount! Buyers love this kind of deal and it allows you to move more volume and make room for new product faster. People will stop out of interest and will immediately feel engaged. You can also opt to show a video of how the product works, which can be enticing and informative.
Be upfront with your customers about damaged items. Honesty and integrity are key to building a solid business. Customer service is crucial. People want to be treated well, regardless of where they are shopping. Be the flea market vendor that is known for friendliness and helpfulness.
Shoppers will be glad to buy from you, even if your prices are the same as other flea market vendors. Shoppers want to buy from positive sellers. Shopping at a flea market is supposed to be fun, make it fun for your customers. Wait until a shopper has honed in on a particular item before offering any comments about it and be ready to bargain.
Look like you want to do business. Too many exhibiters at flea markets, craft shows, fairs and conventions seem to think the merchandise speaks for itself. Be ready, willing and able to answer any questions your customers may have. If you know the history or provenance of an item, or any known facts about an item, being willing to share this information will go a long way to closing a deal. Work on something in your booth.
People stop and look if there is activity going on. Be ready to sell! Stand up, show off your product and engage your customers. Set out a small dish with wrapped hard candy or mints. People who stop to get a candy will also shop. Keep the bowl very small, so people will take just one piece of candy.
If you put out a huge bowl of candy, people are more likely to grab a handful and keep going without stopping. Keep them all in a box at home and bring them out to every selling day. Customers will buy more if they have a way to take it all with them!
Be fair and truthful with customers. If you know that an item has a flaw or needs to be repaired, tell the customer before they buy. If you get a reputation for being unfair, it will hurt you in the future.