The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to. Fred Reichheld’s national bestseller The Loyalty Effect shows why companies that Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow.

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May 14, Chad Warner rated it liked it Shelves: ReichheldThomas Teal No preview available – There is a tremendously high cost for churn in freverick investor, employee and customer ranks as measured by several key metrics, such as lifetime present value. He attempts to demonstrate the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. Comment Name Email Website Notify me of follow-up comments by email.

Want to Read saving…. In short, although now over 15 years old, this was an excellent book and one that brought the importance ferderick customer loyalty to eeffect forefront of business attention and strategy. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business. This book is not yet featured on Listopia.

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From The Loyalty EffectThe business world seems to have given up on loyalty: Other editions – View all The Loyalty Effect: I skimmed this because much of the content wasn’t relevant to my business. ReichheldFrederick F.

Four in particular stand out. We are Canada’s reward program experts. Even a small improvement in customer retention can double profits in your company. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it.

It’s a mix of practical guidance about how to measure and increase loyaltty and examples of companies that have increased loyalty. He is the leader of the firm’s worldwide Loyalty Practice, and his pioneering work in the area of customer, employee, and investor retention has quantified the linkage between loyalty and profits.

I didn’t get as much out tje this book as Reichheld’s Loyalty Rules! If you are a seller for this product, would you like to suggest updates through seller support?

Alexa Actionable Analytics for the Web. I read this book because in my job, I deal with customer loyalty. The New Deal at Work: The book took a few I read this book because in my job, I deal with customer loyalty. There could be another factor driving the better performance and frederrick loyalty.


The Loyalty Effect (book) – Wikipedia

Reichheld also discusses the importance of choosing the right metrics and measuring the proper elements – reminding the reader that what gets measured gets managed – and vice versa. What can we do to earn their loyalty?

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Maybe the companies that outperform others have unique product offerings, which creates customer loyalty. Pages with related products. I’d like to read this book on Kindle Don’t have a Kindle?

Add both to Cart Add both to List. Though his more recent works around The Net Promoter Score are more broadly known, this book lays out the strategic context and rationale behind the continuous search for creating sustainable customer loyalty.