The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. El manifiesto Cluetrain: el ocaso de la empresa convencional [RICK # LOCKE, CHRISTOPHER # LEVINE] on *FREE* shipping on qualifying. El manifiesto Cluetrain: El ocaso de la empresa convencional (Spanish Edition) – Kindle edition by AA. VV.. Download it once and read it on your Kindle device.

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You’ll recognize them not just because they sound like us, but because they’re on our side. A powerful global conversation has begun.

As with networked markets, people are also talking to each other directly inside the company — and not just about rules and regulations, boardroom directives, bottom lines. That’s a challenge we can meet by being open, sympathetic, and patient. Participation in a networked market changes people fundamentally. Hatred is present on the Net because it’s present in the world, but the Net makes it easier to express and to hear. Whatever you may have heard, this is our world, our place to be. We chop off the part we don’t like.

Getting a sense of humor does not mean putting some jokes on the corporate web site.

For lives and ideas, completion is death. The Internet is not made of copper wire, glass fiber, radio waves, or even tubes. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Menschen erkennen einander am Klang ihrer Stimme. Manifiesho work examines the impact of the Internet on marketingclaiming that conventional marketing techniques are rendered obsolete by the online “conversations” that consumers have and that companies need to join.



This message wants to MOVE! Shared grounds spawn tribes. To the extent possible under law, David Weinberger and Doc Searls has waived all copyright and related or neighboring rights to New Clues. The Internet is astounding. And it will be the most exciting conversation business has ever engaged in. If you don’t impress us, your investors are going to take a bath. Women cuetrain Saudi Arabia can’t drive?

The Cluetrain Manifesto

We’re both inside companies and outside them. These are The Fools, the businesses that have merely adopted the trappings of the Internet. The world is spread out before us like a buffet, and yet we stick with our steak and potatoes, lamb and hummus, fish and rice, or whatever. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets. The gravity of connection is love.

You seem to be speaking a different language. If you want us to talk to you, tell us something.

People of earth…

We, the People of the Net, cannot fathom how much we can do together because we are far from finished inventing how to be together. Same old tone, same old lies.

They need to resist the urge to “improve” or control these networked conversations. Companies need to come down from their Ivory Towers and talk to the people manifuesto whom they hope to create relationships.

People in networked markets have figured out that they get far better information and support from one another than from vendors. Companies attempting to “position” themselves need to take a position. Did we use the word “content” without quotes? We can say this much: Org charts worked in an older economy where mnaifiesto could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high.


The ability of the internet to link to additional information — information which might exist beyond the formal hierarchy of organizational structure or published material from such an organization — acts as a means of subverting, or bypassing, formal hierarchies.

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. Thy network shall move all packets closer to their destinations without favor or delay based on origin, source, content, or intent. So much for corporate rhetoric about adding value to commoditized products.

We should be supporting the artists and creators who bring us delight or ease our burdens. Join us at cluetrain twitter. When we’re not busy being clhetrain “target market,” many of us are your people. The Net offers us a common place where we can be who we are, with others who delight in our differences. Mensen herkennen elkaar als zodanig aan de klank van hun stem.

You want us to pay? Companies that have no part in this world, also have no future.

Copyright has its place, but when in doubt, open it up — New Clues.