Relationship marketing in consumer markets antecedents and consequences pdf

relationship marketing in consumer markets antecedents and consequences pdf

Key Words: Customer Relationship Management; Relationship Marketing; CRM. Process . the individual account concept in industrial markets to suggest CRM to espoused the value of interactions in marketing and its consequent impact on relationships has historical antecedents going back into the pre-industrial era. Relationship marketing in consumer markets: antecedents and consequences. JN Sheth, A Parvatlyar. Journal of the Academy of marketing Science 23 (4). of relationship marketing and provide their own definition, econ_soc_pdf ( accessed 20 March ). Jackson applies the individual account concept in industrial markets to define relationship marketing as value of interactions in marketing and its consequent impact on customer relationships.

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relationship marketing in consumer markets antecedents and consequences pdf

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relationship marketing in consumer markets antecedents and consequences pdf

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Analyzing Consumer Markets