CUSTOMER RELATIONSHIP MARKETING (CRM). MK ♢ SYLLABUS ♢. Spring Professor V. Kumar. Regents' Professor. Richard and Susan Lenny . Course Syllabus. Customer Relationship Management is a strategic methodology that recognizes customers as the core of business that enhance the . TENTATIVE SYLLABUS – CRM Fall 1. Graduate School Customer Relationship Management or CRM has become a marketing “mantra” of businesses.
Every student can earn up to 50 points of extra credit. This can be accomplished by: The summary is to be 2 to 3 double spaced typed pages and will be worth a maximum of 15 points each. OR you may interview a manager at a retail business concerning their customer service.
In the interview give full name and business name and title of the individual. Include employee training also. This interview should be from 2 to 3 pages in length. This is a delightful little book of pages and is written in a parable style of "The One Minute Manaager". This will be valued at a maximum of 50 points and is to be a minimum of 4 to 5 typed double spaced pages.
Extra credit should be labeled extra credit and see the Class Schedule for due dates. There is a new pjolicy and a short video that appears on the botton right hand side of the Blackboard site for this course.
All should view this short 4. An incomplete I will be granted to a student in rare circumstances.
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While you should not restate the facts of the case, you can summarize the key points as you present your conclusions. Be sure to address the questions provided by the instructor and reference specific points that support your answers.
Final Projects One of the objectives of this Online Graduate Certificate Program, and this class, is for you to develop practical skills in the use of cutting edge eMarketing technologies and be able to apply them to solve real problems in your job environment that will be of benefit to both your organization and your career prospects.
The Final Project is designed to help you do just that. You will be asked to describe a Project that you believe could address a problem related to CRM in your company. A number of your submissions will be selected for development into project proposals, and then project teams will be assigned to work with the leaders of the projects that have been selected. Your team assignments will be to develop power point proposal presentations advocating your solution that are suitable for subsequent presentation to company management.
Use the following template to prepare your project proposal. Ensure that you address all of the following requirements. This document is NOT final; you can make changes as you contemplate the project in the coming weeks.
Syllabus - Customer Relationship Management
Requirements Project Statement and Objective Articulate and define your objectives; briefly describe what you will accomplish if your project is selected Problem s to solve Describe the system in your own words. List some of the issues your company will resolve using the CRM system, if it is in place. If the system is being recommended then, list the specific business problem s that it will resolve.
Try to restrict the problems to your immediate function job in order to easily gather the research material. Is it software, hardware, process improvement or all combined?
What is the technology used by your company or what should they use?
In some situations, this section might need to be completed later, unless you have all the details The Customer Give some ideas of the type of customer your solution s will target. State why and how the customer might be affected by your solution Research At a high level, list those areas that you feel your research will cover: Address the benefits to the company.
What metrics should be used? Group presentations will be made during the last Class in Blackboard Collaborate.
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